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4 Strategies to Build Your Brand for Success
Why are people willing to spend thousands on Coach bags, Apple iPods, Motorola handphones, and other such "branded" goods? That is the power of branding. Branded goods are in demand, and people will pay a premium for them, because they carry with them a promise of consistently high quality and value – and keep that promise.
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10 Steps to Pitch Yourself and Elevate Your Career
Imagine this scenario: You're in a lift. The doors open and someone walks in. You glance at the newcomer and – it's Dato' Lim Kok Wing! Dato' Tony Fernandes! Bill Gates! This is the opportunity of a lifetime...
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