HELLO! I-TELEPHONY
Alexander Graham Bell’s
telephone is on its way out
By Ma. Stella F. Arnaldo
This article was published in the
July 04-17 2005 issue of Business Day.
Everyday, marketing specialist Mel Dominguez
checks in with her many clients abroad. Sometimes,
it is the United States she calls, other times it
is her clients in Canada or Singapore. Whatever the
country, she knows she can thoroughly discuss the
issues of the day and other subjects with them. She
doesn’t have to rush through the day’s
agenda because she’s not worried over her phone
bills, especially when doing her once-a-week conference
calls with them.
For the past five months, Dominguez, who is president
and chief executive officer of Dominguez Marketing
Communications Inc., has been enjoying the benefits
of Voice over Internet Protocol (VoIP). “The
connection is fast, and the calls are very clear,”
Mel says. What’s more, it’s very cheap
to make the calls. “Super tipid!” is how
Dominguez puts it. She pays only about US$0.08 a minute
to call the U.S. Since her office started using VoIP,
a service provided by a local telecommunications firm,
she says they have been able to reduce their phone
expenses by about Php10,000 per month.
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TELECOM’S HOLY GRAIL
So is VoIP the Holy Grail of telecommunications?
Well, it would seem so. More and more businesses
and Internet users are discovering the benefits of using VoIP.
And despite the current debates over the VoIP rules recently
released by the National Telecommunications Communications,
both detractors and adherents believe that VoIP will
redound to the benefit of the Filipino consumer. It’s
no wonder even congressmen are getting into the act and proposing
laws to enhance VoIP.
VoIP, or simply Internet voice, is a technology that
allows us to make telephone calls using a broadband Internet
connection instead of a regular phone line that uses circuit
switches. We can either make a call directly from our computer
or use a regular phone with an adaptor to call other phones
or computers. We can also use our mobile phones and personal
digital assistants or pocket PCs to make the calls.
It works by converting the voice signal from our telephone
into a digital signal that travels over the Internet. When
calling a regular phone number, the signal is then converted
to voice at the recipient’s end.
FRIENDLY VOICE TECHNOLOGY
Dr. William Torres, president of Mosaic Communications (Mozcom),
the country’s first Internet Service Provider, showed
us how easy it is to make a VoIP call. First, he connects
a memory stick to the USB port of his desktop computer, then
a small window (a dialer) appears where he can dial the number
using the number pad on his keyboard. Using his headset with
microphone, he then talks to the person at the end of the
dialed number.
The memory stick, which is really a hard disk, contains the
software that allows Torres to make the VoIP call. He bought
it in Hong Kong, costs about US$158, and “already includes
a US$10-load.” It has its own unique phone number registered
to the service from whom he bought the gadget from. He merely
uses his credit card to load additional funds to extend his
use of the VoIP service.
Similarly, other Filipinos have discovered Skype,
which allows users to download a software from its web site
and make VoIP calls. Likewise, service fees are paid through
the credit card. Calls made to other Skype users are free,
while those made to non-subscribers can be as low as US$0.03
a minute.
Because the Internet is used, VoIP calls are not subject
to the usual toll charges or termination fees that telecommunication
firms usually charge each other for completing calls. That
is why VoIP calls cost lower than most local telecommunication
companies’ rate of US$0.30 to US$0.40 a minute (to the
U.S.).
REGULATOR’S GO-AHEAD
While VoIP users are still a minority in the country, the
recent draft rules on VoIP issued by the NTC is shining a
spotlight on this “revolutionary” technology,
as the Philippine Electronics and Telecommunications Federation
(Petef) dubs it.
Local telcos are understandably nervous. VoIP technology
threatens to render the telcos’ usual circuit switching
networks obsolete. In the United States, for example,
AT&T has already stopped offering regular and local long
distance telephone services and instead has forged ahead into
the broadband universe offering VoIP solutions for homes and
offices.
ISPs, information technology experts, cable TV providers,
VoIP retailers, and even IT journalists have lauded the NTC’s
rules effectively favoring the deregulation of the budding
VoIP sector. “Forward-looking,” is how
many of them see the NTC’s move. On the other hand,
telcos such as giant Philippine Long Distance Telephone Co.,
Globe Telecom Inc., and rural telephone firms have howled
in protest over the rules.
TEETH GNASHING
Basically, telcos oppose the classification of VoIP
services as value-added services (VAS), which they point out,
even Republic Act 7925 (The Public Telecommunications Policy
Act of the Philippines) does not actually define.
In an interview, NTC Commissioner Ronald O. Solis said: “The
telcos are partially correct in saying that (VoiP) is really
a voice communication … it’s part of telecommunications
and therefore should be defined a telecom service. But we
also looked at it, both from the legal and technical aspect,
and as we have pronounced in our memorandum, we believe it
is to be defined as a value-added service.”
In its memorandum on VoIP released last March 29, the
NTC said it based its pronouncement on VoIP on RA 7925’s
identification of a “VAS provider” as a category
of telecommunication service. To wit, a VAS provider is “an
entity which relying on the transmission, switching and local
distribution facilities of the local exchange and inter-exchange
operators, and overseas carriers, offers enhanced services
beyond those ordinarily provided for by such carriers.”
(NTC’s underscore)
INDUSTRY POSITION
But telcos point out that in reclassifying Internet
Voice as a value-added service, any Tom, Dick and Harry can
then offer VoIP. Not only is the recent VoIP memorandum unconstitutional
since RA 7925 reserves public utilities for majority-owned
Fililpino companies, the move could also lead to the collapse
of the entire telecommunications industry.
In its position paper submitted to the NTC, PLDT said: “The
telecommunications industry may collapse because the (telcos’)
stable source of revenue, like voice service for both domestic
and international, and inbound and outbound calls, which are
sources of subsidy to local exchange carriers, will be eaten
up by the (VoIP providers).”
The decisive factor in the telcos’ arguments against
the NTC’s rules on Internet voice is that the government,
in the end, will be at the losing end because they will be
deprived of the roughly Php50 to Php60 billion in taxes that
telcos pay annually should their business lose to VoIP service
providers.
Lawyer Rogelio V. Quevedo, group head for the legal
and carrier business of Smart Communications, PLDT’s
cellphone subsidiary, stresses that the telco is not against
VoIP. “PLDT is not really against VoIP. In
fact we are already using it,” he says, adding that
the reason the firm’s international call rates have
dropped over the years is because of the firm’s use
of VoIP. He also cites PLDT phone cards as enabling consumers
to call the U.S. for as low as 18 cents a minute with the
use of VoIP technology.
“What we are against is the (NTC rules) which allow
even non-Filipinos to offer VoIP… Since voice service
is a public utility, under the Philippine Constitution it
can only be provided by Filipinos or companies 60-percent
of who are Filipinos.” This means, a VoIP provider must
seek a Congressional franchise, just like telcos; obtain a
certificate of public convenience and necessity from the NTC;
and also put up land lines in the rural areas,” Quevedo
says.
He also warns against “fly-by-night operators just
skimming money, by riding on the public telephone networks
and cellular phone networks,” by going through the public
Internet. He says VoIP providers should pay access charges
especially to those operating rural telephone lines.
He says the PLDT group will be seeking the redress from the
Supreme Court if the NTC decides to adapt the rules. “I
am really interested in pursuing the patrimony… public
utilities are reserved for Filipinos. Unless you change the
Constitutional provision, then we have to comply with that.
(And) if we need to change this, then we have to amend the
Constitution and I’m really for that.” Globe,
in a recent public hearing on congressional measures to deregulate
VoIP, has also threatened the same court action.
NEW PLAYERS’ VIEWS
Mozcom and Petef, however, allay the fears of a collapse
of the telecom industry when VoIP is deregulated.
“In fact, they (telcos) will generate other revenue
channels if they allow VoIP and other VAS. (A phone line)
when connected to the Internet, allows you to do more than
a voice call, more than Internet access, allows you to do
so many things – surfing, email, entertainment, chat.
So the point is, on that same infrastructure, you can generate
applications from which you can generate revenues. So if more
people can develop more applications, they will get more lines
from PLDT,” says Torres.
Petef, in its position paper to the NTC, projects that “VoIP
will exponentially expand the market for ‘land lines’
and broadband. Geometric double-digit growth rates may be
expected over the next 10 years, comparable to the more than
25% growth in cellular over the past 15 years.”
It looks to the overseas Filipino worker as a possible
source of the projected boom in VoIP use and demand for broadband.
(PLDT and Globe both offer broadband or high-speed Internet
connections.)
Petef also posits a possible marketing play for telcos: “The
Philippines’ eight million OFWs alone may generate 16
million subscribers in the short term. The OFWs would purchase
VoIP at approximatedly US$10 a month to US$30 month for their
relatives and friends, using numbers of Philippine telcos
for themselves in their foreign countries and with their relatives
and friends at home. A VoIP number is typically sold considering
family (and friends) ties, this at least sold in multiples
of two. In addition, the local friend or family member would
acquire broadband and/or telephone connections with DSL (digital
subscriber line), currently priced at Php1,500 to Php2,500
per month.”
CONSUMER’S SIDE
Jay Pefianco, an Antique-based environmental activist, has
been using VoIP for the last four years to talk to his relatives
abroad, especially his sister, now working and living in the
U.S. “It (VoIP) has kept us closer to relatives, sometimes
talking for hours at a fraction of the cost as compared to
an overseas phone call, even if it’s not as convenient.”
He adds that he uses “SMS (short messaging system) from
here to schedule a call, and Yahoo / Netmeeting / Skype for
the chismisan.”
Torres likewise defends the reclassification of VoIP as a
value-added service. In the recent hearing at the House of
Representatives on two measures seeking to promote VoIP courtesy
of Reps. Abraham Kahlil Mitra (House Bill 3644) and Clavel
Martinez (HB 3476), Torres said: “A value-added service
is called as such because it adds value to the transmission
medium, which is now regulated under RA 7925. Before, only
voice was transmitted. But with the advent of the Internet,
a lot has changed and there are now more applications for
it.”
Eager to get a slice of the emerging VoIP market, Mozcom
has already begun offering Internet Voice to its subscribers.
For subscriptions “roughly Php400 and more,” Mozcom
clients are entitled to two hours of free VoIP calls every
month. Torres said the service “will be free until the
rules are passed.”
He adds that ISPs are willing to pay access charges to rural
phone firms. “It’s just that it’s got to
be fair. The interpretation of fairness here is whatever the
telco gives to its own bus, must be given to another bus.
That’s fair.”
EARLY WAR
Not to be outdone, PLDT will soon be offering its own VoIP
products. According to Quevedo, “there will be new PLDT
products that will be making extensive use of the VoIP which
will result in lower prices to the subscriber.” He declined,
however, to reveal any more details about the product, only
assuring that the rates will be “competitive”
to existing VoIP products.
For his part, NTC Commissioner Solis asks would-be VoIP providers
to be a little more patient and wait for the agency’s
final rules before offering Internet voice. “The VoIP
/ VAS providers, the ISPs have been waiting for so long for
regulatory clarity, so I don’t think it would hurt them
to wait for a little while.”
Solis says that by July, NTC will be coming out with
a matrix of the comments and suggestions of those who gave
position papers on the issue. After giving the public another
chance to comment, the agency will then decide whether to
hold another public hearing or issue the final rules.
Meanwhile, VoIP users like Dominguez and Pefianco eagerly
await for the NTC to finalize its VoIP rules. Pefianco sees
the technology as definitely a wave of the future that telcos
will have to deal with. “In our community alone, I was
the only one doing this four years ago. Now I can no longer
count how many are using VoIP now.”
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