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Industry Focus ›› Marcomms
 
 
   
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Events is a tough industry — you need passion, determination and eye for every little detail to survive, says Singapore Parties’ Lazio
  “I remember when I first saw my mentor Alan from Alan Endfield agencies,” Lazius Kaye recalls. “He was organising a charity gig at Café De Paris in London, with Justin Timberlake appearing. He picked up that phone and never put it down a single time in an entire 14-hour day. So much so I could swear the phone had stuck to his ear. He turned around just once and said: ‘Mate, always call people with a smile on your face.’ A lesson I never forgot.”
   
 
It’s a challenging, innovative and growing industry that teaches you skills you can use in the real world,
according to Assistant Store Manager Philip Ow
  PHILIP OW is sitting in what could very well pass off as a gentleman’s club: leather sofa chairs, dark wood panels and men dressed in fashionable apparel. The room exudes a very luxurious mood and one may think Ow lucky to find himself in this setting — which, incidentally, is his place of work.
   
 
Integrity – in our business dealings, with our valued partners, with our staff, in the work and service that we provide to our clients.We place emphasis on the quality of work we bring to each project. says Dylan Sharma, Director of Event Communications, Tricom Events
  "With our clients, we believe in cultivating and establishing long-term partnerships. We place great importance in understanding their needs and business, so that we are able to customize solutions for them in their business events.