Successful event management at a corporate level definitely requires precision timing, precision delivery, and service levels that are second to none. The challenge is to master the finer details so that an event will run smoothly and be successful.
The advantage of working in Events is that there isn’t a real need for formal qualifications per se. Although, a formal education in Marketing/Public Relations will definitely teach you about the marketing communications process, and how it translates to understanding about what market conditions allow certain ideas to manifest, the buying behaviour of a client, marketing objectives and deliverables, and how to create that bridge between them.
Ultimately, to succeed in Events, you need to be people-oriented, as it is a frontline service industry where customer service is a top priority. You should also be passionate about Events, and look to develop a long term career in the industry.
Being an integral part of a young business, seeing it grow and develop to deliver successful events for clients such as Coca-Cola, Credit Suisse, Temasek Holdings.
It is confidence inspiring to have these clients entrust us with their work and audience. Working with these clients gave us the opportunity to reach out and do more good work for other similar companies.
As an organization, it has been great to see some of our staff grow from being fresh graduates who didn’t know much about the industry, to eventually becoming events specialists who have been integral to the growth of Tricom Events.
We aim to be one of the top 3 agencies in Singapore for mindshare of quality work as we aren’t a mass market agency. We are focused on developing quality clients and doing quality work for them in return.
We have also identified a few growth channels that will allow us to accelerate reaching the objective of being one of the top 3 agencies. Firstly, by diversifying the events business to include other MICE activity, like exhibitions. Secondly, is to grow geographically and develop business opportunities in Malaysia, Vietnam, the Middle East and other potential markets.
